Petsumer Marketing: The Real Deal This Year

In recent years, the pet market in Thailand has seen rapid growth and garnered significant attention. According to Euromonitor, the pet-friendly real estate market, particularly condos that allow pets, has grown by a staggering 4,000%. These properties also command higher rental prices than standard condos.

So, how can SMEs apply Petsumer strategies to their businesses, especially those related to pets? This article outlines actionable ideas, many of which can be adapted for SMEs of all types.

1. Use Pets to Create Emotional Connections with Products

Research shows that over 43% of people are more attracted to images of products when pets are included compared to product-only images. This highlights the power of Emotional Marketing, where products and services are presented through emotions evoked by pets—love, attachment, affection, and even humor conveyed through pets’ expressions and body language.

For instance, adding cheerful or playful pets to product images can leave a lasting positive impression, even if the product has no direct connection to pets. Businesses like clothing brands or electronics manufacturers can incorporate dogs or cats into their advertising to boost emotional engagement.

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2. Leverage Pet Influencers for Marketing

Whether an SME’s business is directly related to pets or not, using Pet Influencers for marketing is a promising strategy. Studies reveal that consumers—pet owners and non-pet owners alike—are more likely to purchase products featured alongside pets.

Success lies in choosing the right influencer, whether it’s a pet owner or a pet influencer directly. Popular examples include the pets of Gluta Story, with their adorable dogs and cats ready for endorsements, or the short video channel ไข่เจียวลูกแมร๊, featuring a charming white cat paired with humorous voiceovers from its owner.

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3. Build Communities That Cater to Pet Lovers

Creating a community for pet enthusiasts is another powerful strategy, whether your SME focuses on pets or not. This approach helps gather target audiences and uncover valuable insights to develop content that truly resonates with customers.

For example, Puppy Yoga BKK combines a love for fitness and adorable puppies by entertaining participants throughout yoga sessions. This unique offering has created a thriving community that appeals to health-conscious individuals and dog lovers alike.

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4. Incorporate Pets into Brand Campaigns

Even businesses unrelated to pets can use them as brand ambassadors. Pets—especially cats—are universally appealing and free from gender or language barriers, making it easier for brands to communicate their messages effectively.

Examples include iRobot, which went viral internationally with an ad featuring a giant cat and its vacuum cleaner, and Starbucks, which once launched a limited-edition "Cat Paw Mug" that became a hot commodity and sparked a resale frenzy.

Petsumer Marketing, or marketing tailored to pet-loving consumers, is a versatile strategy that anyone can replicate, whether selling pet-related products or other goods. By integrating pets into your campaigns, your business can tap into a growing market and forge stronger emotional connections with customers. Are you ready to let four-legged friends take your business to the next level?

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