Add to Cart to Boost Sales! YouTube x Shopee Helps Thai SMEs Conquer the E-commerce Market

The E-commerce market in Thailand is growing rapidly, with a market value of over 5.43 trillion baht in 2022, reflecting a 5.05% growth from the previous year. It is projected to reach 5.96 trillion baht in 2023, with a growth rate of 9.75%. As online shopping becomes a part of daily life, the collaboration between YouTube and Shopee offers a golden opportunity for Thai SMEs to expand their market and increase sales.

Why YouTube and Shopee?

YouTube is a video platform with over 2.5 billion users globally in 2024 and is the second-largest search engine in the world. Interestingly, 90% of users discover new brands and products through YouTube, particularly in Thailand, where most consumers decide to purchase after watching product reviews.

Meanwhile, Shopee is an e-commerce platform with over 40 million users in Thailand. The number of new sellers increased by 30% in 2023, and it is the most downloaded shopping app in the country.

The launch of the YouTube Shopping affiliate program enhances the ecosystem of streaming platforms, providing a seamless shopping experience. Viewers can easily purchase products while watching videos by checking out tagged products in videos or live streams, directly linking to the sales page for quick purchases.

How to Add to Cart on YouTube via Shopee!

For SMEs wanting to start using YouTube Shopping, follow these steps:

1.Go to YouTube Studio.

2.Select the “Monetization” menu and click on the “Shopping” tab.

3.Join the “Affiliate Program.”

4.Read the terms and click “Activate.”

5.Start creating videos and tag products from Shopee. (Note: Users must be members of the YouTube Partner Program to use this feature.)

Inspiration from Successful SMEs

“Som Sai,” a skincare brand founded by Hataya Kambara, grew its sales by 10 times in just 2 years on Shopee. Order volumes increased eightfold compared to 2023, and sales surged by 150% during live streams. The brand also won the DBD Influencer Awards 2024.

An example of using the YouTube x Shopee feature is the Peanut Butter channel, a lifestyle and product review creator who shares his real-life experiences. He adds Shopee’s cart feature and product links to various Thai brands like Love Potion (perfume) and mecuteme (handmade jewelry). This feature enables viewers to easily click and purchase products, speeding up the sales process. From an SME’s perspective, it also helps them gain new customers from the creator’s fanbase.

As shown, SMEs not only hire creators to make review videos but can also create their own promotional videos and add products to the cart. This allows customers who view the product details on YouTube to quickly click and buy on Shopee. It’s fast, convenient, and helps address issues like slow response times or insufficient customer service.

Tips for SMEs to Boost Sales

-Create Trustworthy Content: Focus on product reviews and sharing real experiences.

-Run Seasonal Promotions: Leverage big Shopee campaigns like 12.12 to attract customers.

-Enhance the Shopping Experience: Tag products in videos for easier purchases.

Finally, 2025 is an ideal time for Thai SMEs to start using YouTube x Shopee. Not only does this boost sales, but it also helps build the brand and foster customer relationships. Start today by adding product tags to your own videos or using influencer videos to increase sales opportunities.

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